An appreciation of today's Cap'n Crunch interview, especially this exchange:
Senator Franken Berry: Was Cotton Candy Crunch your idea?
Cap’n Crunch: Breakfast is the most important meal of the day.
which made me laugh out loud. Thank you.
I had a colleague (at Illinois and then Ohio State) -- died, alas, in 2020 -- who specialized in (among other things) the pragmatics of tv commercials, especially for breakfast cereals. From a review article:
Exposing cereal marketing strategies and then claiming that they do in fact influence the behavior of both kids and their parents is not new; see the eloquent treatment in Michael Geis’s The Language of Television Advertising (Academic Press, 1982)
(you would have enjoyed Mike, I think, and he gave great interview)
Over the years I've posted a fair amount on my blog about cartoons and comics on sugary breakfast cereals and on Mike's work (he did a great number on "part of a complete breakfast") -- www.arnoldzwicky.org
An appreciation of today's Cap'n Crunch interview, especially this exchange:
Senator Franken Berry: Was Cotton Candy Crunch your idea?
Cap’n Crunch: Breakfast is the most important meal of the day.
which made me laugh out loud. Thank you.
I had a colleague (at Illinois and then Ohio State) -- died, alas, in 2020 -- who specialized in (among other things) the pragmatics of tv commercials, especially for breakfast cereals. From a review article:
Exposing cereal marketing strategies and then claiming that they do in fact influence the behavior of both kids and their parents is not new; see the eloquent treatment in Michael Geis’s The Language of Television Advertising (Academic Press, 1982)
(you would have enjoyed Mike, I think, and he gave great interview)
Over the years I've posted a fair amount on my blog about cartoons and comics on sugary breakfast cereals and on Mike's work (he did a great number on "part of a complete breakfast") -- www.arnoldzwicky.org